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Soap Rolls.

by Chris Coyier

Soap Rolls

I think it was back in 2001 or 2002 when beverage companies started rolling out Fridge Packs, the long boxes with the sodas packed two high and six long instead of old boxes where they were three high and four long. They were kind of a novelty back then, but they made sense. The new boxes utilized space in your refrigerator more efficiently and were just as good on store shelves. Today, you can barely find a 12-pack that doesn’t come in a Fridge Pack. It’s just a better shape.

Soap just might be next for a similar turn in shape. The bar of soap has long dominated the solid soap industry. The bar nicely fits in your hand and offers good surface area, but is plagued by one major weakness: bottom-grossness. Moisture between the soap and the surface it sits on leaves the bar all soggy and shortens its life. The Soap Roll from What Fun! tackles this issue with the cylinder shape. You can just roll the soap between your hands to lather up and put it back in it’s jar, where the surface area between the soap and the bottom of the jar is minimized. I’ve been using it for a few days now and I think it’s a good product, despite the fact that I felt a little uncomfortable untying the polka-dot pink ribbon the rolls were wrapped in. If I have one critique, it’s that I think the rolls should have some texture to them either in shape or in the soap itself. You could get some better traction that way, as sometimes the rolls sort of just slip around in your hand instead of getting a good roll going.

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